Everyone has slightly different style, this is bought about by the experiences they have had, the culture they have been bought up with and a thousand other elements of what makes them them, why then should they have to choose a design for that most personal of items a ring, which is designed by someone else and doesn’t reflect their own personality.
By choosing to design your own ring you can ensure your ring is something personal to you which tells people who you are.
With signet rings especially these are a particularly personal item, your seal is a reflection of you and your family, you may therefore want to have your initials or your family crest or coat of arms that may have been passed down to you or you may want to design one yourself to then pass down to later generations.
Designing patterns for a band or signet ring allows you to reflect your culture and even ancestry. You may choose to be influenced by art work that you love or that is important to you.
It could be that you have had a design in mind for a long time but have never before realized how easy it is to get your own design made into a ring using materials of your choice by a professional master jeweler.